The recently published 2025 Website Analytics Emotional Footprint report from global IT research and advisory firm Info-Tech Research Group highlights the top solutions that help organizations enhance digital performance and user engagement. The report’s insights are based on feedback from real end-users on the firm’s SoftwareReviews platform.
TORONTO, Oct. 28, 2025 /PRNewswire/ – Info-Tech Research Group has published its 2025 Website Analytics Emotional Footprint report, identifying the top-performing solutions in the market. Based on data from SoftwareReviews, the newly released report from the global IT research and advisory firm highlights the five champions in website analytics solutions.
Info-Tech Research Group has published its 2025 Website Analytics Emotional Footprint report, identifying the top-performing solutions in the market. (CNW Group/Info-Tech Research Group)
Website analytics tools help marketing and digital teams make smarter decisions by turning data into clear insights. These tools provide real-time dashboards that visualize audience behavior, traffic sources, and site performance, revealing patterns and opportunities that might otherwise go unnoticed. With a clear view of what drives results, teams can refine their strategies, optimize efficiently, and create stronger engagement that fuels meaningful growth.
Info-Tech’s Emotional Footprint measures high-level user sentiment. It aggregates emotional response ratings across 25 proactive questions, creating a powerful indicator of overall user feeling towards the vendor and product. The result is the Net Emotional Footprint, or NEF, a composite score that reflects the overall emotional tone of user feedback.
Data from 1,680 end-user reviews on Info-Tech’s SoftwareReviews platform was used to identify the top website analytics solutions for the 2025 Emotional Footprint report. The insights empower organizations to enhance digital performance, improve user experience, and optimize online engagement strategies to drive growth and customer satisfaction.
The 2025 Website Analytics Tools Emotional Footprint Champions are as follows:
- Adobe Analytics, +94 NEF, ranked high for its efficiency.
- Google Analytics, +92 NEF, ranked high for its productivity-enabling features.
- HubSpot Marketing Hub, +93 NEF, ranked high for its reliability.
- Semrush, +91 NEF, ranked high for its unique features.
- Matomo, +90 NEF, ranked high for its integrity.
Analyst Insight:
“Organizations that harness website analytics are able to move beyond surface-level metrics and uncover what truly drives digital performance,” says Terra Higginson, a principal research director at Info-Tech Research Group. “By combining behavioral data with strategic analysis, marketing teams can refine content, optimize user journeys, and deliver measurable business impact.”
User assessments of software categories on SoftwareReviews provide an accurate and detailed view of the constantly changing market. Info-Tech’s reports are informed by the data from users and IT professionals who have intimate experience with the software throughout the procurement, implementation, and maintenance processes.
Read the full report: Info-Tech’s 2025 Website Analytics Emotional Footprint
For more information about Info-Tech’s SoftwareReviews, the Data Quadrant, or the Emotional Footprint, or to access resources to support the software selection process, visit softwarereviews.com.
About Info-Tech Research Group
Info-Tech Research Group is the world’s leading research and advisory firm, proudly serving over 30,000 IT, HR, and marketing professionals. The company produces unbiased, highly relevant research and provides industry-leading advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.
To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services, and SoftwareReviews for software buying insights.
Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact [email protected].
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
About SoftwareReviews
SoftwareReviews is a division of Info-Tech Research Group, a world-class technology research and advisory firm. SoftwareReviews empowers organizations with the best data, insights, and advice to improve the software buying and selling experience.
For buyers, SoftwareReviews’ proven software selection methodologies, customer insights, and technology advisors help maximize success with technology decisions. For providers, the firm helps build more effective marketing, product, and sales processes with expert analysts, how-to research, customer-centric marketing content, and comprehensive analysis of the buyer landscape.
SOURCE Info-Tech Research Group
