Dive Brief:
- Nvidia targeted the enterprise IT market with a line of AI-ready PCs and workstations launched at Computex 2025 Sunday. The chipmaker leaned on partnerships with Acer, ASUS, Dell, HP, Lenovo and other leading hardware manufacturers to begin shipping DGX Spark PCs and DGX Station desktop units in July, according to the announcement.
- “In order for us to bring AI into a new world, and this new world is enterprise IT, we have to go back to our roots,” said Nvidia Founder and CEO Jensen Huang, during the Computex keynote. “We have to reinvent computing and bring AI into traditional enterprise computing.”
- Nvidia also rolled out the GPU-sharing DGX Cloud Lepton platform, the company said in a separate Sunday announcement. The multicloud compute marketplace connects developers to a global network of GPU providers, including CoreWeave, Lambda and Softbank. Nvidia said it expects to link the platform with other major cloud providers.
Dive Insight:
As Nvidia consolidated its leading position in AI chipmaking, it set its sights on the vast enterprise technology market. The company customized GPU-powered processor cards for Dell, Lenovo, Samsung and other major PC manufacturers and developed a model-building software toolkit deployed on HP workstations in the first three months of 2024.
Earlier this month, Nvidia teamed up with enterprise software provider ServiceNow to deliver agentic tool-building capabilities through an open model called Apriel Nemotron 15B. The company also expanded its suite of industry-specific microservices as part of a broader Microsoft alliance expansion announced Sunday.
“This is how we’re going to bring the world’s enterprise IT the ability to add AI to everything,” Huang said. “You’re not going to rip out everything from enterprise IT organizations because companies have to run, but we can add AI into it, and now we have systems that are enterprise ready with ecosystem partners.”
Nvidia’s PC move comes at an inflection point for the industry, as IT procurement teams gear up to refresh aging fleets. Shipments increased by nearly 13% year over year during the first three months of 2025, sparked in part by the looming threat of tariff-driven price increases, according to Gartner.
Manufacturers are banking on AI-based technologies, coupled with planned upgrades to the Windows 11 operating system, to drive sales.
Integrating AI processors and services with established enterprise hardware providers is a key lever for Nvidia as the company makes enterprise inroads.
DGX Spark PCs are designed to give developers cloud-like compute capabilities in a laptop, said Huang, who described the units as “your own AI cloud sitting right next to you — it’s always on, always waiting for you.”
The larger DGX Station systems has multi-user capabilities, the company said.
“This computer is the most performance you can possibly get out of a wall socket,” Huang said. “You could put this in your kitchen, but just barely — this is the limit of what you can get out of a wall outlet.”
