Second longest reigning FBS football coach celebrates 18th anniversary of “Come after me–I’m a man. I am 40” in new tongue-in-cheek ad aimed at calling attention to rip off pricing by the “Big Three” wireless carriers
SCOTTSDALE, Ariz., Sept. 2, 2025 /PRNewswire/ — Mike Gundy, Head Football Coach for Oklahoma State University, has reprised his famous “Come after me. I’m a man. I am 40.” rant in a new television commercial Mike Gundy vs. Big Wireless | Consumer Cellular with Consumer Cellular, which is ranked #1 in customer satisfaction among wireless carriers by ACSI. The new TV spot, which will air nationally beginning September 2nd, calls attention to high pricing by the “Big Three” wireless carriers, and puts a spotlight on Consumer Cellular’s value proposition, including its unlimited wireless plan of 2 lines for $30 each.
The original comments by Coach Gundy came during a post-game press conference when he reacted to a media article criticizing the team’s quarterback. Following the impromptu remarks, Coach Gundy’s comments became legendary as an example of a coach standing behind his players. Now Coach Gundy has brought back that iconic moment in his first-ever national TV campaign.
“Teaming up with Consumer Cellular was a no-brainer for me,” Coach Gundy said. “I didn’t have to fake the frustration, I’ve lived it dealing with Big Wireless before. Making the switch was the right call, and I’m glad I did it,” added Gundy.
In the spoof commercial, Coach Gundy is at a press conference lectern and says “I’m a man. I’m 58. Why would I overpay when I can get Consumer Cellular’s unlimited plan, 2 lines for $30/each? Big Wireless makes me wanna puke.”
Coach Gundy is expressing the sincere frustration that a growing number of consumers feel with Big Wireless. Like many satisfied customers, Coach Gundy came to the realization that he’s not too young for Consumer Cellular, he’s too smart for Big Wireless. They offer the same quality coverage, same phones, 100% U.S-based, award-winning customer support for a significantly lower cost. Savings without sacrifices.
“We are incredibly proud to have Coach Mike Gundy representing the Consumer Cellular brand,” said Carter Nance, VP of Brand and Creative Strategy for Consumer Cellular. “He rightly became iconic because of his full-throated support for his players and the authenticity of his voice, which aligns perfectly with Consumer Cellular’s reputation for standing behind our customers and standing tall against the high costs of Big Wireless,” added Nance.
About Consumer Cellular
Consumer Cellular is the top-rated wireless provider that provides cell phones and no-contract service plans primarily to those 50+. Founded over 25 years ago on the belief that everyone should have affordable access to the safety and convenience of cellular service, they have become well known for their 100% U.S.-based, award-winning customer support and ranked #1 in network coverage and customer satisfaction among wireless carriers from ACSI. Additionally, the company has been ranked on the Inc. 5000 list 12 times. The company has been an approved AARP Provider for over 14 years and offers AARP members exclusive discounts on service. The Scottsdale, AZ. based company is privately held with 2985 employees and utilizes the nation’s largest voice and data networks, which cover 99 percent of the U.S. population. Consumer Cellular’s wireless phones and plans are sold nationwide at leading retailers such as Target and Walmart, as well as directly to consumers at ConsumerCellular.com or (888) 345-5509. For J.D. Power 2022 Wireless Customer Care Mobile Virtual Network Operator Study award information, visit jdpower.com/awards. For cellphone tutorials, features, applications, and company news, connect with Consumer Cellular on Facebook, Twitter, and YouTube.
Media contact:
Dan Tarman
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SOURCE Consumer Cellular
