New AI capabilities, CMS updates, and collaboration tools unveiled at Webflow Conf
SAN FRANCISCO, Sept. 17, 2025 /PRNewswire/ — Webflow, the AI-native Website Experience Platform, today announced a new set of agentic solutions to redefine what marketing teams can build for the web. At the center of these announcements is Webflow AI, a prompt-to-production agentic solution that enables teams to generate production-grade apps and publish them with one click inside the same visual environment used to build and optimize their websites. Webflow AI brings app generation, content design, SEO, Answer Engine Optimization (AEO), and publishing into a unified platform, enabling teams to go from idea to execution without switching tools.
Unveiled at Webflow Conf, the company’s annual user conference, the updates to Webflow AI arrive as generative AI shifts how users discover and experience brands online. Large language models (LLMs) are reshaping search and brand visibility, and content must now serve both people and machines. Webflow AI meets this shift head-on by producing apps that are not only functional, but on-brand, search and answer engine optimized, and ready to launch.
AI-powered app generation, built for brands
Too often, AI-powered site builders and app generators produce throwaway prototypes that teams need to rebuild elsewhere before going live. Webflow AI allows anyone to generate production quality, enterprise-grade web apps from prompt. The software is ready to ship, inherits the site’s design system, integrates with Webflow’s CMS, and aligns to existing components. This gives teams a direct path from idea to live apps without switching tools or compromising brand integrity. Common use cases for AI-powered app generation include pricing calculators, job boards, dashboards, and other experiences that previously required weeks of cross-functional effort.
“The conversation is shifting from what AI can generate, to what AI can ship to production,” said Rachel Wolan, Chief Product Officer at Webflow. “Most code gen tools create a first draft in minutes, but it can take weeks to get to the last mile. Webflow AI shifts expectations from tools that assist, to platforms that teams can trust to deliver. Prompt-to-production is where generative AI becomes genuinely useful to teams and trustworthy to brands.”
For teams building at scale, Webflow AI offers a direct path from prompt-to-production inside an enterprise-grade website platform. The AI Assistant now powers the full experience, providing a conversational interface for app generation, content creation, and optimization across the Webflow platform.
New AI capabilities announced at Webflow Conf 2025
AI now powers workflows across site creation, app development, AEO, SEO, and content optimization, all within the Webflow platform.
- Revamped AI Assistant: A new, conversational way for users to build and manage their site using an AI partner across the platform’s UI.
- AI Code Gen: Generate production-grade apps and React components from a prompt using Webflow AI. In addition to supporting design and content tasks, the AI Assistant now powers app structure, logic, and UI generation, reducing time from idea to shipping.
- Code Components: Developers can import and customize React code components directly on the Webflow canvas to create advanced, reusable UI elements across their site.
- AI SEO: Optimize SEO data and schema to improve site discoverability with both humans and machines via Answer Engine Optimization (AEO).
- Next-gen Webflow CMS: An architectural overhaul of the CMS to unlock larger data sets, increased design flexibility, improved performance, and new API access
- And more including meaningful updates to the existing website experience platform like Interactions with GSAP, Analyze, and AI Optimize.
Webflow deepens commitment to its global community
Webflow also announced new investments in its global community. From designers and developers to freelancers, agencies, and in-house teams, the community continues to shape the future of the web alongside the Webflow team.
Highlights from Webflow’s recent community investments include:
- Webflow University expansion, with AI-powered lessons, industry certifications, and guided learning paths for creators of all skill levels
- Beta release program, offering early access to features and new opportunities for community members to shape product development
- $50,000 creative challenge, launched in partnership with Contra to spotlight community work and unlock client opportunities
- Global Leaders program relaunch, with expanded onboarding and support for more than 50 local ambassadors, plus a new centralized community hub launching later in 2025
- Increased template creator commissions, raised to 95 percent, along with broader distribution across and beyond the Webflow Marketplace
With these product innovations and community investments, Webflow strengthens its position as the most comprehensive AI-native platform for building, scaling, and optimizing web experiences while supporting the community that powers the next era of the web.
About Webflow
Webflow is the AI-native Website Experience Platform that empowers teams to visually build, manage, and optimize stunning websites that offer both the consumer experience customers expect and the enterprise-grade performance and scale they need. With a visual, composable CMS at its core, Webflow gives teams full control over their websites without reliance on engineering. Its AI-driven personalization enhances user experience and optimizes site performance, helping businesses drive higher conversion rates and measurable growth. Today, over 300,000 of the best companies in the world, and more than 1,500 Certified Webflow Partners, create best-in-class, high-performing sites with Webflow.
SOURCE Webflow
