MIAMI, Sept. 24, 2025 /PRNewswire/ — Innovative Eyewear, Inc. (NASDAQ: LUCY; LUCYW) (the “Company”), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to report a successful appearance at Vision Expo West 2025, the premier optical industry trade show in the United States.
Key highlights from the event include the following:
The Company’s Vision Expo West showcase. Photo courtesy Innovative Eyewear, Inc.
- The Company secured approximately 40 new optical industry accounts, including a strong blend of regional and independent players.
- Developed a new partnership to expand distribution into the UK.
- Met with enthusiastic new partners with national presences in Canada and LATAM.
- Received strong feedback on sneak previews of upcoming next-gen collections: the Reebok Powered by Lucyd optical line, and the Lucyd Aero prototype. The Reebok optical line will complement the eight current styles of Reebok sunglasses with six new styles for all day, indoor/outdoor wear.
- Lucyd Armor® ANSI-certified smart safety glasses stood out as an important offering, even for those who were already committed to another smart brand for standard optical.
Compared to previous years, the Company observed a considerable increase in awareness and interest from optical professionals, signaling a growing desire for the integration of smart eyewear into modern optical solutions.
Harrison Gross, CEO of Innovative Eyewear, said, “What a thrill to demonstrate our current and next-gen products with hundreds of folks who live and breathe eyewear and vision. The value of the feedback and industry connections we made at this show cannot be overstated. Upon demonstrating our eyewear, many attendees felt that our frames delivered the smart optical experience that they’ve been looking to bring to their patients. Our team will continue to do the hard work needed to deliver ergonomically-sound smartglasses for the whole family, and we look forward to making them available through more eye care providers in communities across North America and beyond. We have always envisioned that the future of eyewear is smart, and it’s exciting to see the optical industry increasingly share this vision.”
About Innovative Eyewear Inc.
Innovative Eyewear is a developer and retailer of ChatGPT smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth smart glasses allow users to stay safely and ergonomically connected to their digital lives, and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements, including those relating to the anticipated introduction of new products and features, timing of improvements and enhancements to our current products and potential future partnerships. Forward-looking statements are based on the Company’s current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, “anticipate,” “believe,” “continue,” “estimate,” “expect,” “future,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “will,” “would” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the expected launch date for the new smart safety eyewear connection. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company’s filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption “Risk Factors.”
Media Contact:
Sai Main
Email: [email protected]
Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: [email protected]
SOURCE Innovative Eyewear, Inc.
