‘I had the privilege of advising our biggest customers on their AI execution and serving as a key design partner for Amazon’s suite of AI products, including Bedrock, Q and our foundation models,’ says AWS’ former GenAI leader, Raj Aggarwal.
Aggarwal was general manager of GenAI and revenue acceleration at AWS for the past three years, in charge of building AWS generative AI products and increasing sales pipeline.
“I had the privilege of advising our biggest customers on their AI execution and serving as a key design partner for Amazon’s suite of AI products, including Bedrock, Q and our foundation models,” said Aggarwal in a LinkedIn post.
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Aggarwal said he was proud of the pioneering work his team did in generative AI from the $115 billion Seattle-based cloud company’s earliest days.
“We built what might be the world’s first large-scale generative AI products—launched to tens of thousands of sellers, used hundreds of thousands of times, driving a 4.9 percent increase in pipeline generation,” he said.
Aggarwal is the former CEO of sales insight specialist Demand Sage, as well as for the mobile analytics and messaging platform provider Upland Localytics.
Generative AI has been one of AWS’ largest investment areas in recent years, including the launch of dozens of new products such as Amazon Q and its GenAI platform Amazon Bedrock. This month, AWS launched a slew of AI innovation including agentic capabilities for developers in Amazon Q, where three new agents will allow developers to reduce workloads.
New Startup Ahead
In 2018, Aggarwal co-founded and became the CEO of Demand Sage, which leveraged AI and machine learning technology targeting the SMB market.
Demand Sage was acquired by social media company Snap Inc. in 2021.
Aggarwal was also the co-founder and CEO of Upland Localytics from 2009 to 2017.
Aggarwal said on LinkedIn he left AWS “to return to my roots and start a new company.”
“We transformed our [AWS] team into true AI experts, and I’m incredibly proud of what we achieved together,” he said. “Now, I’m excited to get back to building from the ground up and look forward to sharing more soon.”
