New “3 Point Challenge” Basketball Game Set to Debut April 7 on GameLoop TV Across 37 NEXTGEN Markets, Bringing Real-Time Mobile Gameplay to Immersive Broadcast Television
MESA, Ariz., April 7, 2025 /PRNewswire/ — Aquimo Inc., a leader in mobile gaming technology for sports broadcasts and live events, and GameLoop, the first 24/7 “Watch and Play” gaming channel on NEXTGEN TV have launched a strategic partnership to bring Aquimo’s Tilt Games (Tilt Games) – a new category of interactive games – to the GameLoop channel. Powered by Aquimo’s proprietary multiplayer mobile gaming platform, “Tilt Games” provide GameLoop fans with a brand-new interactive gaming experience that brings real-time, mobile-driven play to live television. This first-of-its-kind partnership represents a breakthrough in how fans engage with broadcast content and marks the beginning of a broader rollout of Aquimo-powered Tilt Games across the GameLoop channel.
To kick off the partnership, “3 Point Challenge” — the first fast-paced, basketball-themed Tilt Game custom developed by Aquimo for GameLoop — will officially debut on April 7 across 37 NEXTGEN TV markets, with additional markets coming soon. The launch coincides with the 2025 National Association of Broadcasters (NAB) Show, where attendees can demo the game first-hand through Wednesday, April 9, at the ATSC Pavilion (West Hall, Booth 3056) at the Las Vegas Convention Center.
This innovative partnership merges Aquimo’s patent-protected mobile gaming technology with GameLoop’s interactive “Watch and Play” broadcast format, enabling fans to join the action in real time. With “3 Point Challenge,” viewers simply tune into GameLoop, follow on-screen prompts from the channel’s live hosts, and scan a QR code with their phone to instantly join the game—no app download, subscription, or extra hardware required. Using their phones, fans can tilt their wrist to shoot virtual hoops, compete against other players nationwide, enter weekly tournaments, win prizes and more — all while watching the action unfold on their TV screen.
“Our mission at GameLoop is to unlock the true potential of smart TVs for gaming, and our partnership with Aquimo takes that to a whole new level,” said Chip Clofine, Chief Product Officer of GameLoop. “With ‘Aquimo Tilt Games,’ viewers have a whole new way of controlling gameplay that is fast, intuitive and engaging – all using Aquimo’s sophisticated motion tracking capabilities in viewers’ existing mobile devices. That’s a game changer for the player experience.”
With the addition of Tilt Games, GameLoop unlocks a powerful new opportunity to transform traditional TV viewing into a fully interactive, dynamic two-screen experience. With average session times exceeding 25 minutes, Aquimo’s platform delivers up to 20-30 sec ad impressions per user session across mobile — more than 20 times the exposure of a typical 30-second TV spot. This creates a highly valuable opportunity for brands seeking deeper engagement and measurable ROI. Moreover, Aquimo’s platform supports a wide range of sponsor-driven features — including digital coupons, real-time rewards, branded challenges, and immersive in-game integrations — all designed to drive conversion, boost brand lift, and deliver measurable ROI. With this new offering, GameLoop is uniquely positioned to expand its sponsorship model and deliver greater value to advertisers.
“Tilt Games were designed to make fan participation instant, intuitive, and impactful,” Mark Jeffery, founder and CEO of Aquimo. “With GameLoop, we’re scaling that experience to living rooms nationwide — giving viewers more ways to play, partners more ways to engage, and broadcasters a new way to capture attention in a crowded content landscape.”
All Tilt Games on GameLoop TV are free to play and ad supported. More Aquimo titles — including additional sports, trivia, and casual game formats — are currently in development and expected to roll out later this year.
To play the “3 Point Challenge,” visit www.gameloop.tv to find your local NEXTGEN TV channel or to inquire more about partnership.
ABOUT GAMELOOP
GameLoop is a streaming TV channel that brings gamers to smart TVs to watch and play. Friendly GameLoop hosts introduce new games and bring viewers together for game play and discovery on the best screen in the house. GameLoop is carried by Gray Media and Sinclair Broadcasting in dozens of NEXTGEN TV markets across the country. For an up-to-date listing of available TV markets please visit www.gameloop.tv.
ABOUT AQUIMO
Aquimo INC. (Aquimo) is a pioneering technology company that is revolutionizing fan engagement through its innovative, massive-multiplayer mobile gaming platform. Aquimo’s patented technology allows millions of fans, both in-stadium and at home, to simultaneously play and compete in branded mobile games, creating a new form of engagement for viewers along with valuable data insights and new revenue streams for teams, venues, brand partners and broadcasters. Aquimo is live with more than 100 professional and NCAA D1 teams and events. These include several NFL teams, many NCAA colleges, NBA, NHL, MLS, WNBA, and multiple NASCAR races. For more information, visit: https://aquimo.com.
SOURCE GameLoop; Aquimo Inc.
