MIAMI, Aug. 13, 2025 /PRNewswire/ — Boat Trader, the industry-leading online marketplace for buying and selling boats, announced today its suite of innovative new features set to transform the boat-buying experience for consumers and empower sellers to reach more buyers than ever before. With these advancements, Boat Trader reinforces its commitment to transparency, trust, and creating purposeful connections throughout the entire buying process.
Search boats by image (PRNewsfoto/Boat Trader)
As technology continues to reshape consumer behavior, Boat Trader’s latest product releases deliver powerful digital tools to engage buyers and streamline processes for sellers. Buyer behavior is increasingly shifting toward longer research phases and less immediate lead submission. Boat Trader’s latest innovations keep boats visible throughout the process—from initial search to connection, financing and closing the deal—ensuring sellers stay connected to motivated buyers every step of the way.
One of the standout features is the upgraded My Boats account, which now syncs seamlessly between the mobile app and desktop. This enables users to save, track, and revisit boats across devices. Whether on mobile or desktop, consumers can compare options, receive real-time notifications for updates, price changes, or new listings, and stay engaged with boats they’re interested in–keeping sellers’ boats top of mind even when buyers aren’t ready to submit a lead immediately.
“We understand that today’s buyers and sellers expect more—they want a seamless, engaging experience across devices that keeps them connected through the process,” said Mike Grabowski, Chief Product Officer at Boat Trader. “Our latest innovations provide a smarter, more intuitive way to interact with boats, ensuring that every transaction is more informed, transparent, and valuable.”
New Features:
- Smart Listing Builder: Automates the creation of boat descriptions that are optimized to surface the most relevant results, reducing listing creation time by up to 70%.
- New Mobile and Desktop Experiences: The new search overhaul provides buyers with more filters and streamlined navigation. Sellers benefit from features like the “More From This Dealer” section and lead forms, resulting in a 30% increase in mobile conversions.
- The Boat Trader App: With 50% growth in sessions and a 90% increase in conversions, the app improvements enable buyers to save favorite boats, receive real-time notifications for new listings or price changes, and use custom filters to find exactly what they’re looking for.
- BoatWizard Enhancements for Sellers: AI-driven photo management tools that automatically optimize images, SEO-optimized titles, and new lead management tools to help sellers prioritize leads and respond more quickly.
- Market Insights Tools: Real-time data on comparable listings, trends, and market conditions, empowering buyers and sellers alike with the information needed to make informed decisions.
- boato, The Only Image Search Tool in the Industry: This feature allows users to search for boats by uploading an image, creating a more interactive boat discovery experience and providing sellers with a unique opportunity to showcase their boats to a new audience.
“We believe technology should enhance, not replace, the personal connections that define the boating industry,” said Grabowski. “These updates are just the beginning, and we’re excited to share even more during our Inside the Product webinar this September.”
For more information on the latest updates and to explore the new features, visit boatsgroup.com/product-updates.
About Boat Trader
Boat Trader is the largest online boating marketplace in the United States, connecting millions of boaters and buyers with thousands of dealers, brokers, private sellers, and manufacturers. Boat Trader offers AI-driven search tools, financing services, and market insights to make boat discovery and ownership accessible, engaging, and seamless.
Media Contact:
Courtney Chalmers
VP of Marketing, Boat Trader
Email: [email protected]
Phone: 1-877-354-4069
SOURCE Boat Trader
