‘We understand the weight of the decision and the significance of the decision on those impacted employees,’ a SADA spokesperson says.
Google Cloud-focused solution provider SADA has confirmed to CRN that it conducted layoffs “across various departments in North America” as “part of our ongoing efforts to align resources with our strategic priorities.”
The Los Angeles-based company–a member of CRN’s 2024 MSP 500–has provided resources to support employees during the transition, a spokesperson told CRN in an email.
The company declined to say what percent of employees were laid off. It has between 500 and 1,000 employees, according to SADA’s LinkedIn account.
“We understand the weight of the decision and the significance of the decision on those impacted employees, and we have provided resources to support them during the transition,” the spokesperson said. “SADA remains focused on our mission to increase the capabilities of the people and the performance of the organizations we serve, ensuring a clear path for our team and business.”
[RELATED: Citrix Parent Cloud Software Group Confirms Layoffs]
SADA Layoffs
CRN has reached out to SADA’s parent company, Chandler, Ariz.-based Insight Enterprises–No. 17 on CRN’s 2024 Solution Provider 500–for comment. Insight is expected to report earnings for its fourth fiscal quarter soon.
Former SADA employees who posted on LinkedIn about getting let go from the solution provider include:
- A director of Google Cloud business development with the provider for about 13 years
- A customer value manager with the provider for about four years
- A senior Google deployment engineer with the provider for about seven years
- A Google Workspace engineer with the provider for about two years
- A Google Workspace support engineer with the provider for about two years
Unrelated to the workforce reduction, SADA also continues to help employees affected by the wildfires around the solution provider’s headquarters city in Southern California.
“Many of our SADA employees are based in and around Los Angeles and remain without potable drinking water or electricity or can return to their homes,” the spokesperson said. “We have arranged accommodations, meals, and additional resources, including counseling, as they navigate this challenging next chapter with the combined support of SADA and Insight.”
This isn’t the first time SADA has conducted layoffs, and the solution provider isn’t the first technology company to consider a workforce reduction this year, with Citrix confirming layoffs to CRN and Aqua Security and Microsoft reportedly reducing headcounts.
