‘There was a recognition internally that we needed to re-establish the LogMeIn brand with partners. There’s a lot of goodwill there. But more importantly, we needed a program designed specifically for IT partners—resellers, MSPs, GSIs—not just a one-size-fits-all approach,’ says Steve Shattuck, vice president of global partner ecosystem, business development at GoTo.
GoTo is making a renewed push into the channel with the launch of its LogMeIn Partner Network, a program aimed at deepening relationships with IT resellers and laying the groundwork for broader engagement with MSPs and global systems integrators later this year.
The network centers on LogMeIn Resolve and LogMeIn Rescue, which focuses on AI-driven endpoint management, remote support and zero-trust security capabilities. The goal of the network, according to GoTo’s Steve Shattuck, is to assist partners in stronger enablement, co-marketing opportunities and tiered financial incentives aimed at accelerating their growth.
In February 2022, LogMeIn officially rebranded its company name to GoTo.
“Honestly, this has been a long time coming,” Shattuck, vice president of global partner ecosystem, business development at Boston-based cloud communications and IT company GoTo, told CRN in an interview. “We’ve had strong products and a loyal customer base, but we hadn’t built a program that really reflects how IT partners actually go to market. This is about meeting them where they are and making it easier to win together.”
He added that the idea for the network came after the company decided it needed to build up its partner motion.
[Related: CRN 2026 Partner Program Guide]
“There was a recognition internally that we needed to re-establish the LogMeIn brand with partners,” he said. “There’s a lot of goodwill there. But more importantly, we needed a program designed specifically for IT partners—resellers, MSPs, GSIs—not just a one-size-fits-all approach.”
The initial rollout is focused on value-added resellers with features that include partner managers, on-boarding and certification programs, as well as joint marketing campaigns. The company is also introducing tiered incentives that Shattuck described as “aggressive but attainable.”
“We heard pretty clearly from partners: ‘If you want our attention, the margins have to make sense and the program has to protect our business,’” he said. “So we built in things like deal registration, margin protection and what we call ‘comp neutrality’ internally, making sure our direct sales teams aren’t competing with partners for the same deals.”
That effort to reduce conflict is central to GoTo’s broader growth strategy, according to Shattuck, who sees MSPs as critical to expanding its customer base.
“We’ve done a really good job maintaining a healthy install base,” he said. “Where we haven’t done as well is growing as fast as we’d like. And the reality is, you can’t hire enough salespeople to solve that. You need partners. You need more voices in the market.”
And a lot of the program’s structure, from incentives to marketing support, was shaped through direct feedback and input.
“We didn’t build this in a vacuum,” he said. “We sat down with partners and asked, ‘What do you actually need from us?’ And then we went and built that.”
Marc Allen, IT asset management and IT service management solution specialist at U.K.-based MSP Softcat, said what makes GoTo unique is the quality of its partner offerings.
“The enablement resources, marketing support and responsive channel team make it easy to build pipeline and close business with confidence,” Allen said in an email statement to CRN. “We feel supported, not just supplied. In a crowded vendor landscape, GoTo stands out as a collaborative, forward-thinking partner that genuinely invests in mutual success.”
Looking ahead, GoTo plans to expand the network to MSPs and GSIs, with a goal of creating a unified ecosystem that aligns across different partner types and go-to-market approaches.
“A year from now, success to me is simple,” Shattuck said. “Are our existing partners growing with us? And are we bringing new partners into the fold? If we can do both and shift more of our revenue to come through the channel, that’s a big win.”
