Known for His Power and Innovation, Borgmeier to Help Promote First-of-Its-Kind Markerless Golf Swing Analysis App to Golfers and Coaches Worldwide
NEW YORK, July 2, 2025 /PRNewswire/ — IdeasLab, an innovator in artificial intelligence that builds disruptive applications around sports, fitness, and human motion, today announced that World Long Drive Champion Martin Borgmeier has officially signed on as a brand ambassador. Renowned for pushing the boundaries of athleticism and performance in golf, Borgmeier will represent XView AI as it redefines the standard for swing analysis by offering real-time, markerless 3D insights to golfers of all levels – right from their phones. As the only app of its kind to not require the cloud and internet connection to run, XView AI is now available in the App Store.
Martin Borgmeier using XView AI’s Skeleton, Path for club and shaft, and Contour tools in his indoor golf studio.
The partnership reinforces IdeasLab’s commitment to empowering golfers through cutting-edge, accessible technology. It comes just weeks after the launch of XView AI, the only mobile app capable of analyzing full-body, shaft, and club movement simultaneously, in real-time, without the need for sensors, cloud computing, or internet connection.
“I’ve always believed in embracing the latest performance technologies to maximize my training,” said Martin Borgmeier, one of the most powerful and forward-thinking athletes in golf today. “XView AI is unlike anything I’ve ever used. When renowned long drive coach Lee Cox introduced me to it and its fast, portable, insanely accurate recommendations, I knew I had to work with the team behind it. XView AI helps me optimize my swing on the go, from my indoor golf studio to the driving range and course. Whether I’m preparing for a competition or fine tuning in practice, I can see exactly what I need to adjust,” adds Borgmeier.
Borgmeier’s endorsement is part of a growing roster of elite players, coaches, and rising stars who are championing XView AI, including famed golf instructor Pete Buchanan and 13-year-old phenom Alexa Phung.
“Martin represents the future of golf. He’s a raw talent and has a willingness to challenge the status quo, which was proven to me when he reached out wanting to learn more about our first of its kind product,” said Winston Yang, Founder and CEO of IdeasLab. “His commitment to performance innovation makes him a natural fit for XView AI. We’re thrilled to have him as part of the team as we continue building the next generation of smart sports technology.”
From automated annotations and before-and-after comparisons to real-time skeletal overlays and instant 3D analysis, XView AI transforms the complexity of swing mechanics into visually intuitive insights.
Find Martin Borgmeier on July 3-6, 2025, at the BMW International Open in Munich.
XView AI Pro is $49.99/month or $499/year.
About Martin Borgmeier
Martin Borgmeier is the 2022 World Long Drive Champion and one of the most dominant forces in the sport. Known for his explosive power and scientific approach to training, he continues to innovate in both the competitive and coaching aspects of golf.
About IdeasLab
IdeasLab, founded in New York, NY in 2017 by Winston Yang, develops innovative AI models and disruptive applications that empower athletes to improve their performance, spanning training and coaching, physical and occupational therapy, and robotics. Winston Yang combines his passion for innovation and AI with sports by developing cutting-edge AI technologies to elevate golf instruction.
In May 2025, IdeasLab introduced XView AI, the new version of its markerless app capable of analyzing the full golf swing. On the heels of a first seed round of funding in February 2025, XView AI is the first and only app that tracks movement of body, golf shaft, and golf club to provide a comprehensive full analysis. As the only app of its kind to not require the cloud and internet connection to run, XView AI is now available in the iPhone App store. For more information, please visit https://www.ideaslab.com and follow on social media @xview_golf.
Media Contact:
Lisa Bell
Lisa Bell PR for IdeasLab
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SOURCE IdeasLab
