Advisory Board offers the industry’s premier global PR & marketing agency with a direct pulse on the data center, telecom and tech industries
LAS VEGAS, Aug. 27, 2025 /PRNewswire/ — JSA, the preeminent global marketing agency for the digital infrastructure ecosystem, proudly announces the addition of two distinguished industry veterans — Bill Kleyman and Melissa Farney — to its Advisory Board.
This strategic expansion strengthens one of JSA’s unique advantages in the marketplace: a dedicated panel of industry leaders who provide real-time insights from every layer of the digital infrastructure stack. From fiber and network architecture to data center operations, sustainability and now artificial intelligence, the board’s collective expertise gives JSA a direct line to the day-to-day realities and emerging trends that shape our clients’ business decisions.
“Our JSA Advisory Board is an invaluable extension of our team — giving us direct access to the expertise, market intelligence and foresight that help us design the most effective, industry-specific marketing campaigns possible,” says Jaymie Scotto Cutaia, CEO & Founder of JSA. “By tapping into this incredible depth of knowledge and combining it with the experience and expertise of our JSA team, we’re able to anticipate trends, adjust strategies and deliver measurable results that keep our clients ahead of the curve.”
Bill brings decades of thought leadership on digital infrastructure and sustainability, coupled with hands-on AI innovation experience. Melissa is widely recognized for her deep knowledge of operational practices for data center sustainability and collaborative efforts with local jurisdictions and power grid management. Together, they complement a board already rich in specialties spanning technology, business development, public affairs and global market expansion, including current members Robert Bianco, Teri Francis, Ian Horowitz, Elsa Pine and Mona Weisberg.
“I’m honored to join JSA’s Advisory Board. In today’s rapidly evolving tech landscape, AI is a powerful force for change in digital infrastructure and in marketing,” says Bill Kleyman, Co-Founder & CEO of Apolo.us and Executive Chair of Data Center Programs at Informa. “I look forward to contributing my perspective on these foundational trends to help JSA deliver cutting-edge solutions for its clients.”
“Over the past 20 years, I’ve had the privilege of shaping how our industry communicates its most critical technical advancements, from power and connectivity to sustainability and education. Joining JSA’s Advisory Board is an opportunity to bring that experience to the leading PR firm that is equally committed to driving Greener Data and ensuring our collective story is one of progress, responsibility and impact,” says Melissa Farney, Director of Marketing at TECfusions and Editor at Large for Data Center Frontier. “By combining decades of technical marketing expertise with JSA’s reach and influence, we can help the industry not only embrace sustainable practices, but also inspire the rising generation to see digital infrastructure as a force for good.”
Ready to see why the top names in data center, telecom, cloud and tech innovation choose JSA? Learn more at www.jsa.net.
About JSA
Celebrating 20 years of marketing innovation, Jaymie Scotto & Associates (JSA) is the preeminent provider of Brand Strategy, Public Relations, Digital Marketing and Event Planning services to the global data center, telecom, cloud and tech industries. A multi-award-winning agency, JSA has been recognized as an Inc. 5000 company for five consecutive years from 2021 to 2025, named to the PRNEWS Agency Elite Top 100 from 2022 to 2024, honored as “Best Industry-Focused Agency” by the Bulldog PR Awards in 2021 and 2023, and celebrated as one of Inc.’s Best Workplaces from 2022 to 2025.
With a global team of marketing professionals in Europe, Asia, Africa, North America and South America, JSA is committed to empowering industry leaders through storytelling, strategy and unparalleled expertise.
To learn more about how JSA can elevate your brand, visit jsa.net.
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Jaymie Scotto & Associates (JSA)
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SOURCE Jaymie Scotto & Associates, LLC
