Global character brand LINE FRIENDS partners with social media sensation Ketnipz to expand its footprint in North America and Asia
- LINE FRIENDS (corporately known as IPX) has officially partnered with Ketnipz, the popular character-driven brand with over 10 million fans across social media platforms.
- This highly-anticipated collaboration aims to grow the Ketnipz IP on a global scale, leveraging LINE FRIENDS’ storytelling expertise, global infrastructure and creative vision.
- The partnership will focus on expanding Ketnipz’s presence in key markets such as North America and Asia through licensing opportunities, brand collaborations and original content development.
LOS ANGELES, May 20, 2025 /PRNewswire/ — With a strong fanbase in Europe and the U.S., Ketnipz brings a unique cultural resonance that, combined with LINE FRIENDS’ global reach, is expected to strengthen both brands’ influence in the international IP landscape.
The “Bean” character from Ketnipz, with whom LINE FRIENDS is entering into a partnership for a global IP business.
LINE FRIENDS (corporately known as IPX) is proud to announce its partnership with Ketnipz, the UK-born character IP that has captured the hearts of over 10 million fans worldwide, through its unique illustrations, relatable story-telling and always-uplifting messages. The partnership grants rights for Ketnipz in South Korea and China, with plans to scale IP activities across various countries and regions, including North America.
Ketnipz, created by Welsh artist Harry Hambley in 2016, has gained viral popularity primarily in Europe and North America through its genuine, relatable content, with themes of self-love and positivity. The brand began with just one character “Bean” but has since expanded its universe with additional characters such as ‘Nana Bean’, ‘Catto’ and ‘Doggo’. Ketnipz holds a strong online presence through social media platforms, including Instagram, TikTok and YouTube, with over 10 million global fans following. The brand has extended its IP global footprint through collaborations with major global companies like McDonald’s, Instagram, Casetify and Samsung.
LINE FRIENDS, with over a decade of expertise developing its globally loved original character IPs like LINE FRIENDS and BT21, is well positioned to partner with Ketnipz and expected to bring the unique identity of Ketnipz through Gen Z trends worldwide. The partnership will expand its business not only in Asia but in Europe and North America.
LINE FRIENDS plans to leverage its IP business capabilities to expand Ketnipz’s presence across Asia while solidifying its leadership in the global IP market. By utilizing its broad network of LINE FRIENDS flagship stores, partnerships with major global brands and diverse business models including licensing, collaborations and content development, LINE FRIENDS will be expanding Ketnipz’s business in Asia and North America.
LINE FRIENDS has previously led the successful expansion of South Korean IPs such as JOGUMAN, DINOTAENG and MONAMHEE, offering unique IP experiences to fans beyond the home country. The company expects partnering with Ketnipz will further strengthen its presence in the Western market.
LINE FRIENDS representative stated, “Ketnipz IP has delivered joy and connection with their audience through its heartwarming messages and storytelling. As a leader in global IP business, we believe the company can bring great success with Ketnipz in Asia as well as global markets. Building on our successful global expansion with South Korean IPs, we expect to lead the UK-based IP Ketnipz into the Asian market and will continue to discover character IPs to bring new IP experiences for global fans.”
ABOUT LINE FRIENDS (corporately known as IPX)
LINE FRIENDS is a global character brand that originally started from Original Characters including BROWN, CONY, SALLY created for use as stickers for the leading mobile messenger app, LINE, and its 200 million active users worldwide. LINE FRIENDS has been accelerating its strategy to expand its IP businesses by diversifying its IP portfolios targeting all ages and advancing its digital and retail business. With its diverse IP experiences, LINE FRIENDS is winning hearts of over 50 million Millennials and Generation Zs worldwide. IPX currently operates in 18 markets worldwide including Seoul, New York, LA, Tokyo, and Shanghai, and operates in 8 online sale platforms. For more information, please visit http://www.LINEFRIENDS.com/.
Media Contact:
Emily Fletcher
Public Haus Agency
[email protected]
SOURCE LINE FRIENDS
