‘We’re focused on unlocking the potential of small businesses,’ says Rania Succar, Kaseya’s new CEO. ‘That means helping MSPs support their customers with world-class IT and security. We’ll deepen our current capabilities and expand into new areas to fuel that success.’
“We’re going to invest in best-of-breed offerings and in an exceptionally integrated platform MSPs can run their businesses on,” she told CRN. “AI and automation will play a massive role in improving profitability and identifying growth opportunities for our customers.”
She also emphasized her commitment to empowering MSP, calling them “trusted advisors to small businesses.”
“Kaseya is incredibly well positioned to play a big role in small business success, given our deep partnership with MSPs. We’re here to supercharge their impact,” she said.
A former Google and Intuit executive, Succar brings more than a decade of experience developing technology solutions for small businesses. With multiple Harvard degrees in economics, international development and business, she spent five years at Google, including a tenure leading brand solutions and innovation in North America.
With her appointment, Kaseya signals a renewed focus on agility, integration and customer success under a leader with a proven track record of building transformative tech solutions.
CRN spoke to Succar about her strategic goals and her plans to drive innovation and growth at the Miami-based vendor.
What drew you to Kaseya and this leadership role?
I’ve spent the last nine years building technology solutions for small businesses. Kaseya is uniquely positioned to drive small business success through its deep partnership with MSPs. These providers are trusted advisors to small businesses and are vital in recommending the right tools and platforms. That’s what made this opportunity so compelling to me.
So what will you focus on in your first 100 days?
My initial focus is centered on three strategic themes: innovation, customer experience and company culture. I’ll be embarking on a listening tour with customers and industry leaders, both in North America and globally. Based on those insights we’ll begin implementing initiatives that reflect those priorities.
Can you elaborate on what Kaseya’s company culture will look like under your leadership?
The culture will be defined by bold ambition, high velocity and accountability. We will set ambitious goals, move quickly and efficiently to achieve them and stay obsessively close to our customers. I want Kaseya to be a place where great talent thrives and where innovation is constant.
How do you plan to improve customer satisfaction and partner relationships globally?
I’ll be spending significant time with our global customer base, starting in Europe at DattoCon. Listening will be key and understanding their ambitions and challenges. We’ll track success with clear metrics and every team across Kaseya will be aligned around delivering tangible customer outcomes.
What are your top investment priorities?
We’re investing in product innovation and a tightly integrated platform that meets all the needs of MSPs. We’ll also focus heavily on customer experience ensuring fast issue resolution and proactive support. We’ll also continue growing our global footprint in Europe and Asia. AI is at the center of our innovation strategy. We’re using automation and AI to help MSPs operate more efficiently and discover new growth opportunities. This isn’t just about cost savings, it’s about driving smarter, faster service for small businesses.
So how will Kaseya differentiate itself from legacy players and newer startups?
Our edge lies in our integrated, end-to-end platform. Unlike competitors who offer fragmented tools, Kaseya enables MSPs to manage their entire business in one ecosystem. We’ll continue strengthening both the individual tools and the synergy between them, with AI driving further differentiation.
Cybersecurity is becoming increasingly competitive. What’s Kaseya’s value proposition in this space?
The power of our cybersecurity offering is in its integration. It’s not a standalone product, it connects with service desks and other key systems, making security more efficient and automated for MSPs.
What’s your M&A strategy?
It aligns with our innovation strategy. Sometimes we’ll build capabilities in-house, other times strategic acquisitions will help us go faster. When we acquire companies, we ensure they thrive within Kaseya both culturally and in terms of innovation impact.
What’s your long-term strategic vision for Kaseya over the next three to five years?
We’re focused on unlocking the potential of small businesses. That means helping MSPs support their customers with world-class IT and security. We’ll deepen our current capabilities and expand into new areas to fuel that success.
Is going public part of your plan?
Yes, it’s on the table. To prepare, we’re doubling down on innovation, enhancing the customer experience and building a thriving culture. These three pillars are essential to becoming a public-ready company.
And finally, what message do you have for Kaseya’s partners about what they should expect under your leadership?
I’m thrilled to begin this journey and eager to connect with our partners. They’re at the heart of our mission to empower small businesses and we’re going to work hand-in-hand to accelerate success for all of us.
