Pine Labs, a leading merchant commerce platform, operates across India, the Middle East, and Southeast Asia, pioneering in omnichannel payment solutions. Visa, a global leader in digital payments, facilitates secure and convenient transactions across more than 200 countries and territories.
The partnership between Pine Labs and Visa is designed to expand digital payment adoption in Bharat, aligning with the country’s vision for a digital economy. Their collaborative effort focuses on enhancing the payment experience for both merchants and consumers by introducing advanced, accessible payment technologies.
The Pine Labs Mini, developed in collaboration with Visa, is a soundbox-enabled device that supports QR, NFC, and card payments. It represents a significant step towards modernizing in-store payment systems, allowing merchants to offer diverse payment options beyond traditional methods.
Pine Labs CEO B Amrish Rau remarked, “Pine Labs Mini unveiled in partnership with Visa today caters to the needs of India’s micropreneurs and small-scale businesses who have so far stayed away from digital payments adoption due to the perceived cost barriers. We believe Mini’s launch will pave the way for others to start building for mass-use, digital-first payment products.”
Visa India and South Asia’s VP and Head of MS&A Rishi Chhabra stated, “Visa is delighted to partner with Pine Labs to accelerate digitization among merchants with the launch of the new Pine Labs Mini. We believe this will transform the way small businesses accept transactions, especially contactless payments through cards and smartphones. We continue strengthening our commitment to delivering inclusive, economically viable solutions for merchants of all sizes to accept digital payments in India.”
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