“The name Everpure represents the next step as we continue to not only redefine storage, but now redefine data management at scale,” said CEO Charles Giancarlo, unveiling Pure Storage’s rebranding today.
After 17 years, Pure Storage is no more.
The company has changed its name today to Everpure in a move CEO Charles Giancarlo (pictured) says better represents his Santa Clara, Calif.-based company’s modern technology stack and storage data management future.
“We are going beyond just pure data storage and adding context to the information and pulling it together into an enterprise data cloud,” said Giancarlo in a video announcing the rebrand. “The name Everpure represents the next step as we continue to not only redefine storage but now redefine data management at scale.”
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In another blockbuster announcement today, Everpure unveiled its intent to acquire 1Touch to further its commitment to data management innovation and intelligence.
“[1Touch] is going to extend our ability to turn data into information that is much more usable by AI and analytic systems,” Giancarlo said.
Pure Storage will begin trading as Everpure on the New York Stock Exchange on March 5, 2026.
Everpure’s ticker symbol, PSTG, will remain unchanged.
Pure Storage Founder On Rebranding: ‘We Don’t Want To Lose All The Good Stuff’
John Colgrove, a Pure Storage founder and currently chief visionary officer for Everpure, said the company started out to build a top-notch data storage platform.
“But now, as we expand beyond data storage into data management, understanding the data, helping people use their data better—it just makes sense to expand the brand,” said Colgrove in the video.
“As the [new] name implies, we don’t want to lose all the good stuff we’ve built in Pure: our values, the way we operate, the way everybody at the company is so customer focused,” Colgrove said. “And that’s something that we never want to lose as we grow in scale.”
Everpure represents the company’s ability today to help enterprises unleash the full power of their data.
“It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets,” Giancarlo said in a statement.
Everpure To Acquire 1Touch: Here’s Why
New York City-based 1Touch provides data intelligence and orchestration solutions with a unified view of a customer’s information.
1Touch automatically discovers, maps, and catalogs all sensitive information in the enterprise network, regardless of where it exists and without requiring human expertise or programming. The acquisition seeks to extend Everpure’s data management capabilities by adding data discovery and semantic context to the Everpure Platform.
CEO Giancarlo said acquiring 1Touch is a “major advance towards” the company’s goal of creating the best enterprise data cloud platform in the world.
“It extends our data management capability and increases the ability of that data to have the context necessary to make it more immediately valuable to our core customers,” said the Everpure CEO.
By integrating storage with 1Touch’s ability to discover, classify, contextualize, and enrich data across all datasets and any environment—from SaaS to the edge—Everpure says it will ensure enterprise data is inherently AI-ready at the source so it can transform raw data into actionable insights faster.
1Touch CEO: ‘Data Is The Lifeblood Of The AI Era’
The Everpure-1Touch deal is expected to close during the company’s second fiscal quarter of 2027.
Ashish Gupta, CEO and president of 1Touch said “data is the lifeblood of the AI era” but remains untapped without proper controls and semantic context.
“By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data,” said Gupta in a statement.
“Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry—giving customers the foundation they need to move AI projects from pilot to production at record speed and trust,” Gupta said.
Financial terms of the deal were not disclosed.
