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ServiceNow To Buy Moveworks In Bet On Enterprise Agentic AI

CRN by CRN
March 10, 2025
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ServiceNow, which has been on the leading edge of bringing agentic AI to enterprise users via its ServiceNow Now platform, is advancing its capabilities with its planned $2.85 billion acquisition of Moveworks, which develops front-end AI assistant and enterprise search technology.

Digital transformation and workplace automation technology developer ServiceNow Monday unveiled a definitive agreement to acquire Moveworks, which develops front-end AI assistant and enterprise search technology.

Once complete, ServiceNow plans to combine Moveworks’ technology with its own AI capabilities to drive agentic AI adoption across enterprise business clients.

Moveworks is being acquired for a combination of cash and stock totaling $2.85 billion. The acquisition is slated to close in the second half of 2025.

[Related: ServiceNow CEO Bill McDermott: ‘We’re Putting AI To Work For People’]

Agentic AI is AI that can autonomously make decisions without continual human interaction. It does so by combining machine learning, natural language processing, and automation to make those decisions.

According to the Harvard Business Review, “agentic AI systems promise to transform many aspects of human-machine collaboration, especially in areas of work that were previously insulated from AI-led automation, such as proactively managing complex IT systems to pre-empt outages; dynamically re-configuring supply chains in response to geopolitical or weather disruptions; or engaging in realistic interactions with patients or customers to resolve issues.”

ServiceNow has been making AI the focus of its Now platform since its Now Platform Vancouver release in the fall of 2023, and has since pushed to make AI agents ubiquitous across the ServiceNow platform and across its customers, including pre-built, ready-to-deploy AI agents for every workflow.

This includes its release earlier this year of ServiceNow AI Agent Studio, a new low-code/no-code tool for businesses looking to build their own AI agents.

The company in January launched a major focus on agentic AI with an emphasis on three components: AI agents, workflows where Now Assist is embedded, and its Workflow Data Fabric data layer based on its RaptorDB database.

Mountain View, Calif.-based Moveworks provides advanced agentic AI support for enterprise teams, with support for over 100 different languages. Moveworks, on its website, claims to have over 350 enterprises using its technology to support over 5 million employees worldwide

Moveworks also says it is the only agentic AI platform in the FedRAMP Marketplace.

Moveworks customers include Toyota, HP Inc, Nutanix, Spotify, Micron, Databricks, GitHub, Unilever, Marriott, Snowflake, and Broadcom.

ServiceNow executives were not immediately available to discuss the acquisition.

However, Amit Zavery, president, chief operating officer, and chief product officer at ServiceNow, said in a statement that the acquisition of Moveworks is another “giant leap forward” in ServiceNow’s agentic AI-powered business transformation.

“As agentic AI and enterprise-grade search forever change how we work, ServiceNow moved early to empower employees through AI. Moveworks’ talented team and elegant AI-first experience, combined with ServiceNow’s powerful AI-driven workflow automation, will supercharge enterprise-wide AI adoption and deliver game-changing outcomes for employees and their customers,” Zavery said.

Moveworks is ServiceNow’s second AI-focused acquisition in 2025. The company in January unveiled plans to acquire Cuein, a developer of AI-native conversation data analysis and insights.



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Tags: AIArtificial IntelligenceGenerative AI
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