VMware global partner 11:11 Systems is buying VMware-focused companies at a rapid pace following Broadcom’s changes to its cloud partner ecosystem, with 11:11 Systems acquiring Australia-based Digital Sense this week.
VMware all-star partner 11:11 Systems is continuing to buy VMware-focused companies at a rapid pace following the changes Broadcom made to VMware’s partner ecosystem and cloud programs.
The Fairfield, N.J.-based company unveiled its acquisition of Australia-based Digital Sense this week to boost its VMware customer base and technical skills on a worldwide basis, marking the company’s seventh acquisition of a VMware-focused business over the past several years.
“We are the largest, privately held VMware cloud service provider globally,” Marc Beder, general manager of Asia-Pacific for 11:11 Systems, told CRN.
“Through seven VMware-focused acquisitions, we’ve built a team of hundreds of engineers and technical specialists,” Beder said. “And we’ve welcomed thousands of customers worldwide spanning all major industries and sectors.”
[Related: Broadcom ‘Removal’ Of VMware Partner Tier Set For May In EMEA]
VMware partner Digital Sense is a cloud and managed services provider serving clients across the continent, particularly in the popular state of Queensland.
Beder said Digital Sense “significantly accelerates” 11:11 Systems’ VMware business by deepening its regional reach, technical expertise, partner community and customer portfolio.
The merger also complements 11:11 Systems’ established Broadcom-VMware operations in New South Wales and Victoria.
VMware’s New Cloud Service Provider Program
Broadcom launched a new, invite-only VMware Cloud Service Provider (VCSP) program in late 2025 that saw hundreds, possibly thousands, of former partners not invited back into the program as Broadcom shifts its focus and resources on fewer partners that invest heavily in VMware.
Since Broadcom bought VMware for $61 billion in 2023, the Palo Alto, Calif.-based tech giant has looked to consolidate its VCSP and channel partners.
Larger and more technical VMware cloud providers like 11:11 Systems have capitalized on this opportunity by acquiring VMware-focused businesses that didn’t make it into the new VCSP program, meaning they are unable to sell VMware cloud offerings.
11:11 Buys Seven VMware Businesses
Over the past three years, 11:11 Systems has acquired six major VMware-based businesses: Faction, iland Cloud, Green Cloud Defense, Unitas Global, Sungard Availability Services, Ntirety and now Digital Sense.
11:11 Systems continues to actively work with many former VCSPs to guarantee secure, compliant, high-performing cloud services and determine the best path forward for both their customers and their business.
11:11 Systems’ Beder said Digital Sense enhances his company’s ability to deliver cloud and managed services across Asia-Pacific by leveraging Digital Sense’s highly skilled engineering team and premier customer base.
“Their technical talent enriches our local expertise, enabling us to continue addressing complex VMware deployments and providing support,” he told CRN.
VMware’s ‘Upcoming Changes To Partner Ecosystem’ Was Determining Factor In Deal
Telecommunications provider Aussie Broadband, which owned Digital Sense before selling it to 11:11 Systems this week, said the sale was necessary.
“With the investment required to remain competitive in the cloud space and the upcoming changes to the partner ecosystem in 2027, we determined that 11:11 Systems was the right home for our cloud business,” said Ben O’Shea, general manager of Transformation and Cloud at Aussie Broadband, in a statement.
“[11:11’s] deep specialization in VMware environments ensures our customers will receive the strategic focus they deserve,” O’Shea said.
11:11 Systems is a large global VMware provider that aims to deliver innovative cloud, connectivity, backup, cyber and disaster recovery, and cybersecurity solutions that empower customers to operate efficiently and scale profitably.
