World Wide Technology executive Mike Trojecki says his company is looking to expand on the success it has seen with its AI business, for which Nvidia is one of its largest vendors, by investing in robotics and other important elements of physical AI.
As World Wide Technology nets another round of Nvidia Partner Awards this year, the solution provider powerhouse is finding another way to align with the AI infrastructure giant through its push into the fast-growing physical AI market.
Ranked No. 9 on CRN’s 2025 Solution Provider 500, the St. Louis, Mo.-based company won three honors from the 2026 Americas Nvidia Partner Awards at Nvidia’s GTC event last month, making it the eighth consecutive year that WWT has received such a distinction.
[Related: Nvidia’s Craig Weinstein: Groq AI Racks Will Become A Channel Play ‘Over Time’]
WWT’s awards this year consisted of AI Excellence Partner of the Year, AI Enterprise Software Partner of the Year and Federal Partner of the Year.
In an interview with CRN last month, WWT executive Mike Trojecki (pictured above) said his company is looking to expand on the success it has seen with its AI business, for which Nvidia is one of its largest vendors, by investing in robotics and other important elements of physical AI.
“We’ve hired robotics experts, digital twin experts, computer vision [experts]. We have a couple of proofs of concept that we’ve already done: some really interesting things with [bipedal robots], and we’ve hired some great people from different areas of the industry that I think that is going to take off,” said Trojecki, who is area vice president of WWT’s AI practice.
Physical AI is a term popularized by Nvidia to describe the use of autonomous systems, including cameras, robots and self-driving cars, to “perceive, understand, reason and perform or orchestrate complex actions in the physical world,” according to Nvidia.
This requires the use of digital twins to train autonomous systems in simulated environments, with the goal of using such systems to improve productivity, unlock new capabilities and enhance safety.
“If you’re going to deploy a robot, you got to build a digital twin. You got to have the computer vision aspect of it. So it’s not just the robotics piece, and that’s why we decided to build out the skill sets around those three areas,” Trojecki said.
The WWT executive said the company has partnered with four or five different robotics distributors, though it’s not yet ready to divulge more details.
Trojecki: Nvidia Partnership Represents A ‘Huge Services Opportunity’
Trojecki said WWT’s partnership with Nvidia represents a “huge services opportunity” because of all the implementation work required to get AI data centers up and running.
“Anything that has to do with the power and cooling piece as well, all of the things that go along with implementing an AI factory,” he said.
This includes work WWT is doing with Nvidia’s infrastructure specialist team, which offers services in planning, design, deployment, testing and validation, according to Trojecki.
“I am a big believer in this is a partner-first world. Nvidia can’t do it by themselves. We can’t. Any of these partners, [including] Cisco. Nobody can do this on their own. You have to build a good partner ecosystem to make it happen,” he said.
The WWT executive added that software from Nvidia and its ecosystem partners also represents “a lot of opportunity for us.”
Nvidia Channel Chief: WWT Thrives Due To ‘CEO-Led Culture’
In an interview with CRN before GTC, Nvidia Americas Channel Chief Craig Weinstein said that WWT netted three partner awards this year due to its “CEO-led culture that is driving innovation across the entire company globally.” WWT is led by Jim Kavanaugh.
“They’re focused on some really important areas [like] agentic AI. We believe it’s going to be the most important opportunity in the enterprise. Their capability there is a standout,” he said.
Trojecki agreed with Weinstein.
“Having a CEO who is leading from the top down in AI absolutely contributes to it. Jim said a couple years ago, ‘We’re going to be an AI-first company.’ We focused on that. We built out the practices, but we actually live it every single day,” he said.
