“This feature completely transforms how sales teams understand their buyers,” said Chris Anzalone, CEO of Knowledge. “The Buyer’s Journey feature can be combined with database tools to show sales professionals exactly what their prospects care about, what websites they’re visiting, and how to start meaningful conversations from the first touch.”
Knowledge’s proprietary algorithm analyzes approximately 30 billion behavioral signals daily across 450,000+ domains, revealing precisely what prospects have been researching and enabling sales teams to tailor their approach based on genuine buyer interests rather than generic firmographic data.
The new feature enables sales teams to transform large prospect lists into actionable intelligence by revealing:
- Websites prospects have recently visited
- Topics they’re actively researching
- Content they’re engaging with
- Where they are in their buying journey
Early adopters report a 62% increase in meeting conversion rates and a 40% reduction in time spent on prospecting activities.
Dee Acosta, GTM Advisor and an initial beta tester of the tool said, “We’re overwhelmed with AI tools that just spit out basic info or free data. Knowledge gives you insight into your buyers’ personalities, motivations, and politics. It goes beyond prospecting to build trust and manage the entire buying committee. You’ll close deals using info you wouldn’t normally have. Knowledge is essential for everyone from SDRs to Strategic AEs.”
Sales development representatives using it benefit from:
- First-person intent tracking to surface in-market buyers
- Reduced time spent on unqualified prospects
- Increased connection rates through targeted outreach
- More meaningful conversations with well-matched contacts
- Higher conversion rates and improved sales efficiency
Access these new capabilities by signing up for a free Knowledge account at http://www.knowledge.com/ www.knowledge.com .
Media Contact: Alexa Sharpe, Senior Content Strategist, Influent Social, [email protected], (724) 984-5774
**About Knowledge** :Knowledge provides AI-powered sales intelligence tools that help businesses identify and connect with their ideal customers through advanced psychometric modeling.
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SOURCE Knowledge Technology
