LAS VEGAS and LONDON, March 20, 2025 /PRNewswire/ — Tribal Ready, a Native-owned Public Benefit Corporation dedicated to advancing Tribal Sovereignty and digital equity, and Synamedia have partnered to provide groundbreaking video services for tribal communities across North America. This collaboration, which leverages the innovative Synamedia Senza platform, will empower Tribes to deliver hyper-localized content and TV applications to their communities, significantly improving access to vital information, cultural resources, and educational opportunities.
For far too long, traditional infrastructure has limited the ability of Native American communities to connect with each other, share critical news and preserve their rich cultural heritage. With over six million Native Americans living outside of reservations, the need for scalable, accessible communication tools has never been more urgent. Tribal Ready is tackling this issue head-on, expanding its offerings beyond broadband services to include video streaming, delivering both community-driven content and interactive applications to any screen connected to its broadband network.
Senza, a cloud-powered video platform, removes the financial and technological barriers that have traditionally hindered the growth of community-specific video services. By utilizing the same web technologies that power today’s most accessible platforms, Senza enables Tribal Ready to consolidate local channels, deliver hyper-localized content, and make community announcements—all without the need for expensive hardware or complex infrastructure.
“We are committed to helping Native communities thrive by removing barriers to digital equity,” said Joe Valandra, Chairman/CEO of Tribal Ready. “This partnership with Synamedia brings us one step closer to ensuring that Tribal members, no matter where they are, have access to the content and information that matter most. It’s about empowering tribes with the tools they need to stay connected, celebrate their culture, and engage in the digital economy.”
Through this collaboration, Tribal Ready will be able to offer tribes a central platform for community communications — whether that’s delivering important news, educational resources, or cultural programs. By doing so, it addresses the fragmentation of information across platforms and provides a unified destination for timely, reliable updates. Moreover, the ability to run local ads on the platform presents an opportunity to support small businesses, creating new revenue streams that drive economic growth and support self-sufficiency in tribal communities.
“By eliminating traditional barriers to TV services, we are enabling Tribal Ready to launch and maintain hyper-local TV experiences that strengthen community bonds and create opportunities for deeper engagement. Senza is transforming how content reaches our screens by eliminating traditional technology barriers and financial hurdles,” said Nick Thexton, EVP of Media Cloud Services at Synamedia. “It’s an honor to help Tribal Ready deliver next-generation video services to its communities at a fraction of the cost of traditional TV.”
This partnership also aligns closely with Tribal Ready’s long-term goals to advance broadband and digital equity for Native communities. The integration of video services into Tribal Ready’s offerings is part of a broader strategy to enhance digital infrastructure, promote workforce development, and ensure that Tribes have the resources to fully participate in the modern digital landscape.
Tribal Ready’s collaboration with Synamedia underscores its ongoing commitment to Tribal Sovereignty by providing Tribes with innovative, affordable solutions that empower their communities. As Tribal Ready continues to drive broadband expansion and digital inclusion, this new service marks a significant milestone in its mission to improve quality of life and self-determination for Native Nations.
For more information about Tribal Ready and its broadband initiatives, visit www.tribalready.com.
To schedule a demo of Senza at The NAB Show, April 5-9, please click here. For more information about Senza, please visit https://www.synamedia.com/senza.
About Tribal Ready, PBC
Tribal Ready, PBC is a Native-owned public benefit corporation dedicated to advancing Tribal Sovereignty through broadband expansion, digital equity, and workforce development. By partnering with industry leaders, Tribal Ready offers Tribes innovative, cost-effective solutions that foster sustainable development and long-term growth in the digital age. Tribal Ready is committed to providing the resources and expertise Tribes need to thrive in today’s connected world.
About Synamedia
We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution, and delivery. Synamedia is backed by the Permira funds.
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