Partners are at the center of Aryaka’s “significant” growth, which includes a projected 70 percent year-over-year growth in security, the SASE specialist’s VP of global channels tells CRN.
SASE specialist Aryaka has done a complete revamp of its channel program to support the company’s high growth and rapidly expanding partner ecosystem, Nick Alagna, Aryaka’s vice president of global channels, told CRN.
The relaunch of Aryaka Accelerate will incentivize collaborative selling and reward partners with simplified pricing and financial incentives and resources for onboarding, enablement and marketing, the company revealed on Wednesday.
“Our overall business is growing. Partner recruitment is up, and we needed a refined partner program to really support our additional partners,” Alagna said. “Customers want simplicity. They’re looking to converge networking and security, and they want to realize those cost savings, which has been fantastic for us as a business. We’ve seen some pretty explosive growth.”
Alagna, who joined the company in March, said that the new program includes a “give to get” partnership model.
“Too many times I’ve seen where vendors will [have] the expectation that they will just bring [partners] into accounts, but it has to be a two-way street. We acknowledge that. We want to bring opportunities to our partners in exchange for opportunities from them,” he said.
Aryaka is also putting more structure around MDF to help partners with demand generation and marketing campaigns, while overhauling its training for partners, he said.
The newly refurbished Aryaka Accelerate program offers a new tiered model with two levels: Authorized and Elite. These tiers will offer incentive driven discounts, joint go-to-market planning and lead generation, and formal certification and enablement programs for partners. The new program includes a redesigned onboarding process to help partners get to market faster, the company said.
Aryaka earlier this year introduced new pricing and packaging of its offerings with the intention of helping partners boost the as-a-service sales model, which the new partner program builds on, Alagna said. Via the new packaging, enterprises are now charged based on the number of sites and end users, and the design helps partners build a profitable business with Aryaka, he said.
Aryaka has about 60 customers on its unified SASE offering, the company said.
Aryaka’s “significant” growth includes its best Q1 in a year and a half, and the company is projecting 70 percent year-over-year growth in security, Alagna said.
“Our partners are at the center of all of this,” he added.
More than 80 percent of Aryaka’s business is channel-led, Alagna said.
Partner Program Expansion On A Global Level
The partner program revamp comes after Aryaka signed more than 30 major partners in the EMEA and APAC regions in 2025.
A priority upon joining the company for Alagna was to assemble a lot of top-tier talent. To that end, in the U.S., new Aryaka channel sales directors include Mike Wall, Ryan Burke, Andrew Morrison, Derek Wood, CJ Jensen and Mark McGarvie. The company has also added two new channel sales directors in EMEA and India, including Mike Ellis, Elad Tzur, and Abhijit Neelgar, respectively. Julia North is Aryayka’s new global channel marketing manager.
“It’s been a total team effort as we work to roll out the new channel program,” Alagna said.
Aryaka has also announced that Micheal McCollough, former senior vice president of channels and alliances for Mimecast, has joined the company as a strategic advisor, which reinforces Aryaka’s commitment to double down on the channel, Alagna said.
Aryaka in July announced a new distributor agreement with TD SYNNEX in North America.
