LOS ANGELES, Aug. 27, 2026 /PRNewswire/ — InterMedia Advertising has been named a finalist across five categories in the 2026 AdExchanger Awards for three collaborative initiatives advancing how Connected TV is bought, measured and optimized.
The nominations span three distinct areas of CTV innovation:
Direct Publisher Conversion Optimization
Best Use of AI or Technology by an Agency
Best Use of Data by an Agency
InterMedia brought conversion feedback and ongoing optimization into direct publisher CTV buying, connecting campaign outcomes back to publisher teams so they could optimize toward the audiences and inventory driving performance.
The First Privacy-Safe Framework for Show-Level Buying and Optimization in Programmatic CTV
With Peer39 and Pontiac Intelligence
Most Innovative Marketing Campaign
Most Innovative Use of CTV Technology
InterMedia, Peer39 and Pontiac Intelligence developed a privacy-safe framework for making show-level intelligence actionable for CTV buying, reporting and optimization.
The work was recently profiled by AdExchanger in “CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted,” which detailed how the framework provided show-level reporting across 94% of impressions in a recent open-auction campaign and enabled those signals to inform live optimization.
Good News Is Good for Business
With Anoki
Best Use of Technology by a Publisher or Media Seller
InterMedia tested Anoki’s real-time contextual technology which understands the topic, tone and context of live news at the segment level, exploring how greater contextual intelligence can inform advertising performance and create a more nuanced approach to buying live news.
“InterMedia has always put its clients first, and that means continuing to evolve as the media landscape changes,” said Bob Yallen, President and CEO of InterMedia Advertising. “I’m especially pleased to see our people recognized for the work they’re doing and the strong partnerships they’ve built. Five nominations is a tremendous honor for everyone involved.”
“None of these projects started with an award category in mind. They started with a question about why something in CTV had to work the way it always had,” said David Nyurenberg, SVP of Digital at InterMedia Advertising. “The answers came from finding partners with different capabilities who were willing to build and test something new together. That’s what makes this recognition especially meaningful.”
Winners of the 2026 AdExchanger Awards will be announced September 28 during Programmatic I/O New York.
About InterMedia Advertising®
InterMedia Advertising® is part of a fully integrated $1 billion+ advertising, media and marketing organization known for combining performance-driven strategies with brand-building expertise. Founded in 1974, InterMedia provides comprehensive media solutions spanning media planning and buying, creative production, analytics and technological innovation. The agency specializes in accountable, data-driven campaigns designed to deliver measurable results across today’s evolving media landscape.
For more information, visit www.im.agency or follow InterMedia on LinkedIn.
Press Contact:
David Nyurenberg
InterMedia Advertising
[email protected]
516-851-7190
SOURCE InterMedia Group of Companies®
