Method Communications Selected by Salesforce as U.S. Agency of Record to Drive Digital Labor AI Agent Narrative

SAN FRANCISCO, March 27, 2025 /PRNewswire/ — Method Communications today announced it has been selected as Salesforce’s U.S. public relations agency of record. This partnership establishes Method as the lead agency in Salesforce’s strategy across corporate and product communications, with a focus on shaping the narrative around digital labor and AI agents.

“Salesforce is redefining customer success with the most complete enterprise AI solution on the market,” said David Parkinson, CEO of Method Communications. “We’re excited to partner with them to translate this complex innovation into clear, compelling stories that demonstrate the transformative potential of digital labor for businesses.”

The appointment followed a competitive RFP process where Method demonstrated its deep understanding of Salesforce’s business objectives, products, and technologies. While Salesforce will continue to work with public relations agencies for specialized programs, Method will take the lead role in coordinating and executing the company’s U.S. communications strategy, particularly concerning the emerging digital labor narrative.

To lead this critical account, Method has assembled a dedicated executive team under EVP Katy Kenealy. This team comprises subject-matter specialists providing strategic leadership across corporate, product, narrative, and media relations, ensuring a comprehensive and impactful communications approach.

About Method
Method is a global PR and marketing partner for challenger brands shaking up the status quo and market leaders facing their own challenges. We are cut from the same cloth as the innovative companies we represent. As entrepreneurs in our field, we know how to bring narratives to life and capture the spotlight, driving meaningful business outcomes.

SOURCE Method Communications