MFour’s OmniTraffic® Digital Ads feed now captures ad exposure across ChatGPT, social, video and audio apps, and connects it to each panelist’s downstream behavior for attribution.
IRVINE, Calif., Sept. 2, 2026 /PRNewswire/ — MFour Data Research today announced the launch of OmniTraffic® Digital Ads, expanding its digital ad exposure capabilities beyond social media to include AI, streaming video and audio platforms. The feed now captures advertising exposure across ChatGPT, YouTube, Spotify, Pandora and SoundCloud, alongside Facebook, Instagram, TikTok, and X.
MFour’s OmniTraffic® Digital Ads feed gives brands a unified view of advertising exposure across channels that increasingly shape the consumer journey. Because each exposure is tied to the same opted-in MFour consumer identity used across the company’s behavioral data, researchers can connect media exposure with downstream actions including app usage, web activity, store visits, AI conversations, and purchases.
“Advertising is happening across more digital environments than ever, but measurement is still fragmented,” said Chris St. Hilaire, Founder and CEO of MFour Data Research. “By connecting ad exposure across social platforms, streaming media, and AI to what those same consumers do next, we’re giving brands a clearer view of the full journey and a stronger understanding of what happens after exposure.”
Unlike modeled or inferred impressions, OmniTraffic® Digital Ads captures real, observed ad exposure from consenting, compensated consumers in MFour’s first-party panel. Available fields vary by platform and can include advertiser information, promotion type, creative metadata, exposure timing and duration.
At launch, the feed includes approximately 60,000 consumers and 63 million ad exposures from the most recent 30-day period. For brand and insights teams, that expanded coverage creates new opportunities to evaluate advertising and brand lift across a broader mix of digital environments.
Learn more at MFour.com.
About MFour Data Research
MFour Data Research, founded in 2011, provides validated, opt-in consumer behavior and survey data powered by its Surveys On The Go® app and Fair Trade Data® model. The company’s 13M+ consumer panel generates nine deterministic data streams — ChatGPT conversations, location, app usage, web browsing, receipts, demographics, attitudes, survey responses and behavior-triggered surveys — all connected to a single identity.
Through MFour Studio™, organizations can access these behavioral and survey signals to understand consumer journeys and measure outcomes, with DANI™ (Data Analytics Navigation Instructor), MFour’s AI assistant, providing on-demand analysis across 4 billion monthly buyer signals. MFour is trusted by Samsung, Google, Amazon Ads, Microsoft, Hulu, Keurig Dr Pepper, Papa Johns and hundreds of other global brands.
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SOURCE MFour Data Research
