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Salesforce, Citrix Parent Jockey For Informatica: Report

CRN by CRN
May 27, 2025
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A Salesforce deal is close enough that it could be announced as soon as next week, according to a report.

Salesforce reportedly has its eyes set on Informatica yet again after an $11 billion deal proposal fell apart last year, but this time, the enterprise applications vendor may face competition from Citrix’s parent company.

San Francisco-based Salesforce and Fort Lauderdale, Fla.-based Citrix parent Cloud Software Group (CSG) have shown interest in the data management and integration tools provider, but a Salesforce deal, if reached, could be announced as soon as next week, according to a Bloomberg report Friday citing anonymous sources.

Informatica has a market capitalization of about $6.8 billion. Salesforce reports quarterly earnings Wednesday.

[RELATED: Informatica Launches AI Agent Engineering Service To Prevent Agentic AI ‘Fragmentation’]

Salesforce, Citrix Eye Informatica

CRN has reached out to Salesforce, CSG, and Redwood City, Calif.-based Informatica.

In August, Salesforce reportedly backed away from its pursuit of data management software vendor Informatica for roughly $11 billion. The two sides couldn’t agree on the terms of the deal, and talks came to a close, according to multiple news outlets at the time.

This month, Salesforce revealed that it plans to buy London-based AI agent startup Convergence.ai to boost capabilities in its AI agent platform Agentforce.

The vendor’s channel chief revealed to CRN that efforts to grow Salesforce’s partner ecosystem have resulted in reaching about 16,000 partners, 9,000 of them in consulting—more than 30 percent growth in total partners and around 50 percent growth in consulting partners compared with last summer.

In January, Citrix purchased the Germany-based Unicon, the provider of a lean operating system and management tool for virtual desktop endpoints.

In April, Buyouts reported that CSG private equity owner Vista Equity Partners raised about $4 billion in a first close to a fund for the company. CSG is said to have a $30 billion “enterprise value,” according to the news outlet.

Salesforce’s stock traded at about $274 a share Friday after market close, falling about 2 percent after the Bloomberg report. Informatica’s stock rose about 13 percent after the report, trading at about $23 a share after market close.

Informatica reported its latest quarterly earnings earlier this month. It saw cloud subscription annualized recurring revenue (ARR) increase to $848 million, 30 percent year-over-year growth, for the quarter ended March 31. Total ARR increased to $1.7 billion, representing 4.1 percent year-over-year growth. Total revenues increased to $403.9 million, 5.6 percent year-over-year growth ignoring foreign exchange.



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