Mustafa Hatipoglu | Anadolu | Getty Images
Visa said on Thursday that it successfully completed hundreds of AI transactions as part of a pilot program that kicked off after the company’s product event in April.
The credit card issuer and rivals across the fintech industry are racing to build tools that allow consumers to task artificial intelligence agents with completing certain transactions.
“This is going to be the year we see an enormous amount of material adoption, and consumers really starting to get comfortable in a bunch of different agentic environments,” said Rubail Birwadker, Visa’s head of growth products and partnerships, in an interview.
AI is transforming the e-commerce experience for shoppers, changing how customers purchase and browse for goods.
Mastercard said in April it was testing a feature called Agent Pay that allows AI agents to shop online for customers. Amazon began testing a “Buy For Me” offering that same month, while PayPal and Perplexity have joined forces on agentic shopping tools. Earlier in December, a survey from Visa found that nearly half of U.S. shoppers are using AI with purchases.
While the data is limited, Birwadker said the tools could be useful for consistent purchases made by consumers or events like concert tickets.
Visa said it plans to launch pilot programs in Asia and Europe next year, and is working with over 20 partners on AI agent tools.
