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CRN Global Channel Cup Tournament Kicks Off Next Week

CRN by CRN
June 18, 2026
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Prepare to choose your champion! CRN.com and its global sister sites are launching the first-ever CRN Global Channel Cup, giving readers worldwide the chance to vote for their favorite companies. The polls open on June 25.

From 32 companies to one global champion.

CRN next week launches the first-ever Global Channel Cup Tournament, matching up some of the channel’s most influential companies in head-to-head battles where CRN’s worldwide readership votes to determine the winners.

The victors will make their way, round by round, through a bracket, moving closer and closer to the championship match.

Over the course of three weeks, the tournament will shine a spotlight on how IT channel-focused companies—including technology vendors, distributors and marketplaces—support and grow their partner ecosystems.

CRN editors selected the 32 participants, representing a variety of technology areas across the industry from cloud, security, networking and storage, among others. Each company represents one of four “regions:” Transformation, Acceleration, Innovation and Evolution.


Round 1 will see a number of exciting matchups, including Google Cloud vs. AMD in the Transformation region, Lenovo vs. Nutanix in the Acceleration region, Microsoft vs. Acer in the Innovation region and Dell Technologies vs. Alibaba Cloud in the Evolution region.

Voting for the contest opens on June 25 at 10:00 AM EDT (UTC -4) and will take place globally on crn.com and its sister sites CRN Asia, CRN Australia, CRN Germany and CRN UK. You can also follow all of the action on social media with the hashtag #CRNChannelCup.

One thing’s for sure, the quest to crown a Global Channel Cup Champion will be a lot of fun.

So come back on June 25 to cast your votes and choose your champion!



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